“When I was 14, I couldn’t reach as many people as I can now,” said Jenner. “Now that I’m 22 and I have this whole thing behind me I can speak to so many people and just be like, I can help you, and it’s okay. I experience it and I’m very normal. I understand you.”

The tone pointed, perhaps, to something more serious, and social media was abuzz with possibilities that, well, now seem perhaps a little too personal, considering what Jenner was actually teasing was merely her latest sponsorship deal. The big announcement? She’s the new face of ProactivMD. Yep, Jenner follows in the footsteps of everyone from Justin Bieber to Britney Spears to P. Diddy as the latest celebrity endorser for the anti-acne skincare line.