13 beauty trends that will dominate in 2020

The beauty movements shaping the new decade

The beauty industry may thrive on newness, but this year a slower approach is on the horizon, with sustainability movements flourishing. The 2020 spirit of beauty is more inclusive than ever, too; from innovations in hyper-personalised products, to the boom of products servicing subjects previously considered taboo. From the ethical to the escapist, theses are the trends to get excited about now…

1. Ageless beauty will be (belatedly) celebrated

In the latter part of the last decade, brands and retailers made significant strides in catering to under-represented communities. “In 2019, Superdrug announced their decision to only stock foundations that come in a minimum of 20 different shades following research revealing that two-thirds of black and Asian women do not feel that high-street brands cater for their beauty needs,” consultant dermatologist Dr Justine Kluk notes of the post-Fenty Beauty era, whereby brands stocking foundation in a small shade range will be called out as archaic. But while products, from make-up to hair and skincare, are more readily available to all ethnicities, body types, skin tones, gender expressions and identities, beauty industry marketing is still often guilty of assuming their customer is white – and young.

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Indeed, age inclusion in particular has felt somewhat lacking from the diversity conversation in beauty; 40 per cent of women over the age of 50 ‘don’t feel seen’ according to L’Oreal Paris research (the brand itself has a rich history of speaking to women over 40, with ‘ageless’ messaging and mature beauty ambassadors). But that looks set to change across the board, with brands now speaking directly to the neglected Generation X woman (aged 45 and up). In a further move away from ‘anti-ageing’ towards those servicing specific concerns – often targeting hormonally-driven changes (menopausal women represent a large and lucrative category but have been significantly underserved until recently), brands are introducing more products for Gen Xers. Look out for new launches in 2020 from L’Oreal ParisClarinsTrinny LondonKorres and Boots No7.

2. Conscious capitalism and consumption: from ‘slow beauty’ to ‘blue beauty’

The ever-increasing focus on conscious capitalism has seen beauty giants such as L’Oréal publicly commit to 100 per cent eco-friendly packaging (meaning compostable or reusable) by 2025, while British brand Lush (among other indie brands) has pioneered the movement for zero packaging (‘naked’, as they call it) by successfully making products in solid form. Waterless beauty has also become a focus: in 2019 L’Oréal achieved a 60 per cent reduction in water consumption per finished product, while Unilever halved the water associated with the consumer use of its products. This year, a new Procter & Gamble hair line called Waterless will launch in the US. As the industry’s most-used ingredient, there are concerns that demand for water could outstrip supply if these changes aren’t made.

When it comes to conscious consumption, a collective slow (or slower) beauty stance will be adopted, with respect to sustainability and environmental ethics. So coined ‘blue beauty’ will rise, too. The concept referring to products that aim to protect the oceans and water supplies (such as One Ocean Beauty, which partners with charity Oceana) is the “next generation clean beauty”, according to WWD. The new decade is essential to the wellbeing of our planet, and the beauty industry can play a big part in that.

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3. Microbiome skincare will become increasingly sophisticated

Google searches for ‘microbiome’ (the microorganisms on and inside your body) increased by +110 per cent year-on-year in 2019, and – according to Mintel – it’s this that is driving the UK facial skincare market. “There are a trillion microorganisms on the surface of your skin and not one of us on the planet has the same microbiome,” says skincare authority Paula Begoun. Hence why it is a challenge for bacteria-balancing ingredients in products to suit all. But a move towards hyper-personalised skincare will factor in one’s microbiome, with beauty giants such as Johnson & Johnson having a dedicated microbiome platform working on it. Dendy Engelman M.D., consulting dermatologist at Elizabeth Arden (too focusing on this sector) confirms, “the microbiome will be on the forefront in 2020,” in a bid to tackle all – from ageing concerns to acne. Maintaining bacterial homeostasis on your skin means it “reflects the light better, keeps hydration in and lets products penetrate deeper,” she adds. Yes please.

4. A hyper-personalised approach awaits

Taking skin swabs to test bacterial analysis and DNA – and therefore receive products customised to your microbiome and genetic make-up – are just two ways in which we will be taking a more targeted approach to beauty in the new decade. Home tech can also help tell us about our beauty needs. HiMirror analyses your skin’s conditions through a photo, storing data to track progress over time and reveal whether your products actually work for you. Like an at-home skincare consultant, it can assess your skin for lines and wrinkles, dark circles, dark spots, blemishes, roughness and pore size. When it comes to make-up, Procter & Gamble will launch its Opte Precision Wand in 2020, which identifies skin imperfections and applies make-up to those exact area without wasting product on places that don’t require coverage. No, it’s not wizardry. For your hair, Sisley has developed its Hair Rituel Analyser, a tool providing an accurate and customised diagnosis of the scalp and hair fibre, allowing you to better bespoke your routine and track progress.

5. Beauty and mental health conversations will further converge

The microbiome is one example of just how much the health and beauty worlds have merged, as are both the boom of vegan beauty and the CBD market being bigger than ever, which all speaks to a holistic approach to beauty becoming the norm. When it comes to wellness, with Google searches for ‘self-care’ having risen by 100 per cent in the last five years, the normalisation of conversations around mental health has been one of the biggest cultural phenomena of the last decade. In 2020, we predict that mental health will become a bigger focus for beauty brands, especially directed towards millennials (dubbed ‘the anxious generation’) and Gen Zers (who are “more likely to report mental health concerns“). Fashionistadetails that according to a 2019 report on Gen Z’s beauty shopping habits compiled by WGSN, “Gen Z prizes brands that offer moments of calm, sensorial experiences and products that support their physical, mental and emotional well-being”. Think Revlon’s recent collaboration with model and activist Adwoa Aboah’s mental health organisation Gurls Talk. It’s also likely as to why the ‘Mindful Mani’–the idea of plugging into music/a podcast while you have your nails transformed – launched by the UK’s leading beauty bookings service Treatwell – was such a success during 2019’s Mental Health Awareness Month: the platform reached over 20 million people across eight countries in a bid to make salon time specifically ‘me-time’. Alongside manicures (inhibiting your ability to swipe, scroll and tap), Treatwell also reports a 40 per cent increase in massage bookings year-on-year, suggesting we’re spending more on our self-care and making moments of disconnect a priority.

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6. Anti-pollution skincare will become as commonplace as sun protection

Latest figures show that 91 per cent of the world’s population live in places where air quality exceeds the World Health Organisation’s guideline limits and 4.2 million deaths every year occur as a result of exposure to ambient (outdoor) air pollution. “This is double previous estimates and places air pollution as the world’s largest single environmental health risk,” notes Dr Kluk. “Our skin is the main interface between our bodies and pollutants from road traffic, power generation, agricultural/waste incineration and industry,” the dermatologist adds. The result? “Features of skin ageing, such as wrinkles and dark spot formation, are accelerated in heavily polluted environments and the number of those suffering with skin conditions, such as acne, is increased.” So, if sun exposure is our skin’s number one enemy, pollution is the number two. Anti-pollution skincare is no longer thought of as marketing, but a must. In 2019 Liberty London saw an increase of 57 per cent in purchases of pollution-battling products, and skincare launches will focus on it in 2020 (for example, Clé de Peau Beauté will be relaunching its global best-seller – the Correcting Cream Veil –with pollution defence, SPF and super light reflecting technology). “I predict that the demand for skincare products with an anti-pollution claim will soar in the coming year and they will become as commonplace in our daily routines as sun protection creams,” says Dr Kluk.

7. Calls for ‘clean beauty’ to be defined with full transparency

In 2019 ‘clean beauty’ gathered momentum to become a mega-category, but no one could actually agree on what defined it. Was it what was in the formulas? Or what wasn’t? Is ‘clean’ the same as ‘green’ and ‘natural’ (also open to interpretation)? What about organic? Many brands saw a new marketing opportunity and jumped on the bandwagon, causing a tide of greenwashing in the wake. Inaccuracies became commonplace online, whereby ‘chemical’ products were labelled ‘bad’ – despite every ingredient (both synthetic and from nature) being a chemical. An EU regulation change came into place the summer of 2019 applying to ‘free-from’ claims such as ‘free-from parabens/silicones’, because, in many cases, there has been no justification for their use. As the CTPA (Cosmetic, Toiletry, and Perfumery Association) explains: “Ultimately, consumers could be led to think that a cosmetic product featuring certain ‘free from’ claims is safer than another product that doesn’t have those claims, which cannot be true.”

In 2020 expect to see a fight against misleading information in beauty with demand for full transparency from brands, leading to clearer definitions of what can be considered ‘clean’. In addition to ingredients, companies’ ethical standards at all stages of a product’s process will be scrutinised. This year, look out for brands such as HIGHR, a new cosmetics company launching with high-impact lipsticks, which hopes to create “the cleanest supply chain in beauty”.

8. We’ll adopt a ‘skinimalist’ approach

This time last year ‘skip-care’ entered our lexicon, a Korean trend surpassing the laborious 10-step routine and encouraging a more minimalist approach, often utilising multi-use products. It took off here: in August statistics from Mintel showed that 28 per cent of UK women have reduced the number of products in their skincare routine, with millennials aged 20 to 29 being most likely to have simplified their routines, with 54 per cent confirming so. Before long we were ‘skin fasting’ (popularised by Japanese skincare brand Mirai Clinical), which played into many a modern movement. For some it was about the aforementioned slow beauty – the counter trend to excessive consumption of products born out of respect for our sustainability crisis (naturally, this is not restricted to skincare, but beauty buys in general). For others it was more wellness-related – like an intermittent fasting diet, it’s thought to help the skin ‘detox’. Of course, skincare companies are identifying new topical ways to encourage a ‘reset’, with autophagy in skincare being a new trend predicted by Elizabeth Arden’s Dr Engelman. She explains: “Autophagy simply means self-eating, a process that every cell in your body goes through. Processed foods and environmental toxins can slow autophagy down so, to combat that, you can activate the process through certain foods (think antioxidant-rich teas) and different eating habits, like intermittent fasting.” And, she adds, there will new ingredients formulated in products which will act as autophagy activators.

Whether you strip back your skincare, or look for clever innovations to make the skin behave more efficiently, it’s clear that with a ‘skinimalist’ approach, simple needn’t mean ineffective. If a more minimalist lifestyle applies to your product habit, but you don’t want to sacrifice on results, look to brands such as Tandem Skincare. The collection of hardworking hybrid products are designed to simplify your routine while reducing your consumption.

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9. Gen Zers will practice prejuvination

While taking a conscious approach (as above), Dr Kluk feels that Gen Zers will also be increasingly skincare savvy, adopting serious routines earlier. “If you care about your skin, it’s never too early to take an active interest in skin health,” she says. “Skincare has evolved past rejuvenation and ‘fixing’ to prevention and prejuvenation.” She explains that, while there is no right age to establish a routine appropriate for your skin type, the importance of healthy bodies is stressed to younger people through conversations about diet and exercise, so habits that keep your skin healthy should not be an exception. “Gen Z – the youngest and soon the largest, consumer population – understand this very well. Learning to cleanse, moisturise and protect your skin at an early age can improve self-esteem, relationships and professional development, reduce suffering and help us feel good about our skin for as long as possible.” Subsequently, she predicts “that the skincare offering directed at this knowledge thirsty, digitally savvy, eco-conscious population will explode in 2020 and beyond”. Actress Millie Bobby Brown’s beauty brand Florence by Mills (pictured above) is a prime example of this; having recently wonSpecialty Launch of the Year at the WWD Beauty Inc Awards it balances prejuvination with playful perfectly.

10. Make-believe make-up will go mainstream

Sales of make-up were in decline in 2019, with 31 per cent of us who wear it buying colour cosmetics less frequently compared to 2018, and while modest consumption may continue, 2020 looks set to be the year of a return to make-up experimentation. Popularised by HBO’s hit series Euphoria, and seen on the spring/summer 2019 catwalks including Anna Sui, Dries Van Noten, Off-White and House of Holland (above), make-believe make-up feels very now. “2020 is the year to experiment and play with your make-up and your style,” says influential make-up artist Lisa Potter-Dixon. But, she qualifies, “this doesn’t mean that you have to cover your face in gems and neon eyeshadow,” like a model tended to backstage by Pat McGrath. “Placing a touch of glitter in the centre of your eye, under your lower lash line, will give you a subtle twinkle of sparkle,” she advises. “Use a liquid glitter like Stila’s Magnificent Metals, or, if you’re feeling adventurous, Gypsy Shrine do some lovely self-adhesive gem stones.” For day, try a coloured liner instead of your usual black. “Jewel-toned shades work on all skin tones and can bring out your natural eye colour,” Potter-Dixon adds. The same goes for hair: pearls and crystals adorned ‘dos on the spring catwalks, while models at Moschino walked with their hair painted in pastel patterns. From the otherworldly to the wearable, playful beauty may just be the perfect antidote to our politically unsettled times.

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11. Post-influencer beauty brands will shine

If MyBeautyBrand has anything to do with it, the ‘#spon’-heavy beauty industry will be disrupted in 2020. The digital platform whereby customers – not influencers – sell via peer-to-peer recommendation (like a digital Avon) just launched and has high hopes of encouraging companies to stop paying influencers to promote beauty products. Co-founder Robin Derrick tells Bazaar: “Big brands have jumped on influencer marketing as a way to reach people that are increasingly turning off traditional media – it’s cynical and lazy marketing.” MyBeautyBrand don’t have any problem with influencers as such, or someone endorsing something, but “it’s easy to corrupt that process with money,” Derrick adds. He feels that in 2020, transparency and honesty are more important. Of course, this comes while Instagram tests the removal of likes from its platform, leaving influencers to fight for attention, validate themselves – and make money. Whether brands will move on from sponsored content – or influencers will turn their back on Instagram to promote products in other ways – remains to be seen, but either way authenticity will reign.

12. A men’s beauty boom is coming

A visit to the Indie Beauty Expo London 2019 in October demonstrated that beauty brands specifically for men (not ‘gender neutral’) are on the up. The company helping indie brands connect to buyers, press, vendors and investors reports: “Brands are multiplying to cater to evolving notions of masculinity and capitalise on an accelerating men’s personal care business. Allied Market Research forecasts the global men’s personal care market will advance at a compound annual growth rate of 5.5 per cent to reach $166 billion by 2022.”

Ones to watch are BEYL Made for Men Skincare, Shakeup Cosmetics and Mr. Carter’s Essentials which will be joining the likes of Warpaint, whose goal is to break down male make-up misconceptions and provide functional products. With Tom FordYSL and Clinique successfully selling concealers, bronzers and brow definers for men, hopefully 2020 will be the year that men wearing make-up as they please will become the accepted norm.

13. The sexual wellness movement will continue to grow

As we all become more at ease discussing subjects previously thought of as taboo, the market for personal care grows bigger and bigger. While so-called ‘vaginal beauty products’ may miss the mark, brands now catering to our sexual health and wellness – whether in the context of pregnancy and menopause, or not – can only be a good thing. The Indie Beauty Expo London 2019 showcased many emerging brands focusing on this area, from Smile Makers (arguably the first sex-tech brand created by and for women) to Organicup (organic menstrual cups and cleansers) and Baubo (intimate skincare balms). With the global sexual wellness market predicted to reach a value of $39 billion by 2024, this inclusive sector is seeing many brands approach it from a more sophisticated standpoint, too. Recently, Marylebone’s The Drug Store (“the home of CBD curated wellness”) launched its Tackling Taboos seminar series, with the first instalment spotlighting the subject of sexual wellness. Expect more conversations – and innovations – around the subject in 2020.

Source: https://www.harpersbazaar.com/uk/beauty/beauty-shows-trends/a30279675/2020-beauty-trends/

Breaking Beauty News: Milk Makeup, Coloured Raine, & More!

Keeping up with all the new beauty products dropping each week could be a full-time job! Luckily, we’ve assembled a list of some of this week’s new beauty products you might want to add to your cart. Read to the end to see which made the cut as my top pick.

1. Milk Makeup’s Vegan Milk Moisturizer is a rich face cream featuring a blend of vegan milks for daily hydration.

2. Single shadow collectors rejoice! Coloured Raine has released the Book of Shades Eyeshadow Organizer, an empty single eyeshadow book that can hold up to 72 shadows.

3. Laneige’s Cica Sleeping Mask strengthens skin’s moisture barrier overnight for nourished skin when you wake up.

4. Fenty Beauty has released mini Snap Shadows Mix & Match Eyeshadow Palettes in 6 color schemes from neutrals to pastels.

5. Want full coverage, 16-hour wear? The Elf Hydrating Camo Concealer delivers a matte finish and comes in 26 shades, including a true white.

6. Tarte Spicy Betch takes “warm-toned palette” to a new level, with 8 red-, orange-, and yellow-toned shades.

7. The newest release from Beauty Blender, the Wave Shadeshifter Makeup Sponge, transforms to a new color when wet with hot water.

8. The Estee Lauder Futurist Hydrating Rescue Moisturizing Foundation SPF 45 is a full coverage foundation with a radiant finish plus sun protection to boot.

9. Obianuju’s Top Pick: Juvia’s Place just launched mini palettes, and they are gorgeous! There are 4 palettes in this collection: The ChocolatesThe NudesThe Violets, and my personal favorite, The Berries.

 

Source:  https://www.rouge18.com/2019/12/26/breaking-beauty-news-milk-makeup-coloured-raine-more/

 

Beauty contest giveaway

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Nominating a stylist for an award is a way to show them how much you appreciate them going above and beyond the call of duty. Hair’s our top 5 reasons why you should nominate someone who has made a difference:

1. You can make a difference to their life!

These awards are all about making a difference, and there’s no reason why you can’t get in on the fun! For someone who constantly exceeds expectations, it feels amazing to be recognised. Your beauty pro would love nothing more than for you to appreciate what they’re doing, and tell them how much you find their work inspiring.

2. You get to be part of a supportive community

Nominating a beauty pro for the brilliant work they do is a way to be part of a larger community that recognises success and outstanding performance.

3. You get to show your stylist how much you care

This is the perfect opportunity to show your stylist, who time and time again go beyond what you expected from them, how much you truly appreciate what they’re doing. So go show them so love and nominate someone!

4. It’s an opportunity to celebrate success

Let’s come together to celebrate the success of others!

5. You’ll get that warm, fuzzy feeling

There’s no better feeling than making someone smile. And that’s exactly what you’ll be doing by nominating someone for the Hair’s to you contest. Make your nomination meaningful, and they’ll always remember your kind words.

 

 

 

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How to Apply Makeup in the Correct Order (Because There Is a Right Way!)

Is there a right order to apply your makeup? This may be one of the oldest questions in the beauty book. The topic is much debated, even among professional makeup artists. And while there’s no hard-and-fast rule when it comes to your beauty routine — different things work for different people — there are some general guidelines. So, to help you with the sequence of events, we’ve come up with an easy-to-follow checklist for how to apply makeup correctly.

PREP

Primer

First things first. Before anything else, start with primer. This includes primer for your eyes and lips. This step is key because it creates a clean, smooth working space for the rest of your makeup and will help product stay put longer. We recommend Urban Decay Optical Illusion Complexion Primer for all of your base needs, a lightweight formula that gives skin a soft-focus effect.

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EYES
Brows
After primer, you want to focus on your eye area. Shape and fill in your eyebrows first — it will help serve as a guide when you’re applying eye shadow. If you’re an absolute beginner, try an easy-to-use pencil like NYX Micro Brow Pencil and create hair-like strokes in the sparse areas of your brows.

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Eyeshadow
Eyeshadow should be done before the rest of your face in case any spills occur and you need to do a little clean up. The last thing you want to do is mess up your perfectly contoured face, right? The eyeshadow breakdown goes like this: lid shade first, followed by crease color, then swipe a little highlighter along your brow bone. For a palette that’ll meet your eyeshadow needs, try a versatile option like Urban Decay Born To Run Eyeshadow Palette, which offers reds, blues and every color in between.
Eyeliner
Eyeliner is much easier to apply when your lashes are bare, so do your liner after your shadow but before mascara. If you want to go for a full, bold wing, try an easy-to-use eyeliner like IT Cosmetics Superhero Liner which offers full control and a bold, matte finish.

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Mascara
The last step in doing your eyes is mascara. After you apply, wait a few moments until you move on to the rest of your routine so the mascara can dry completely. While the mascara you choose largely depends on the desired final look, a classic option like L’Oréal Lash Paradise Mascara will never let you down.

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FACE
Foundation
Foundation should always come first because it literally creates a foundation on which the rest of your makeup will live. If full-on foundation is a bit heavy for your day-to-day routine, opt for a BB or CC cream. We love the cult-favorite IT Cosmetics Your Skin But Better CC+ Cream, which offers coverage and a host of skin benefits, too (hello vitamins and antioxidants!).

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Concealer
Next, apply concealer under your eyes and over any blemishes. Foundation does a good job of covering up, but concealer will get in there and make the any stubborn imperfections non-existent. For a full-coverage option try Urban Decay Weightless Complete Coverage Concealer, a buildable formula that comes in 14 versatile shades.

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Contour/Bronzing Powder
Whether you’re doing a full-on contour or just warming up the skin, it’s important to create that definition. To do this, contour the areas of your face where you want to create shadows. Common areas include the cheeks and jaw, the nose and the forehead, but don’t feel pressured to do them all. We recommend a versatile palette like Urban Decay Shapeshifter Palette for contouring/bronzing — a dual-sided product that offers both cream and powder products.

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Blush
Your blush should sit atop your bronzer. Otherwise, you risk getting a muddy, splotchy look as opposed to a natural flush. There are lots of ways to apply blush but one thing is key — blending is your best friend, and you need to use the right blush. Once you’ve gotten that down you can move on to choosing a shade. If you can’t make up your mind, try a product with lots of shade options like Juvia’s Place The Saharan Vol. II Palette, a blush palette you can mix and match to your heart’s content.

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Highlighter
Highlighter is the final step to your face makeup. Apply it to your cheekbones and the bridge of your nose — and anywhere else natural light would touch and reflect. The kind of highlighters you reach for is really up to you. Try a colorless, wet-looking option for a dewy, natural finish (we love NYX Professional Makeup Dose of Dew), or something with lots of glow for a bold finish.

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LIPS

Lipstick
Lipstick or gloss should be one of the very last steps, as you don’t want it to smudge while trying to do the rest of your makeup. To make sure it locks in place all day, try a matching lip liner or picking a formula with all-day staying power (cue: Maybelline Superstay Matte Ink).

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FINISHING TOUCHES

Setting Spray
Finally, the last step! Spritz on a setting spray like Urban Decay Setting Spray all over your face to help your makeup last all day.
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Source:https://www.makeup.com/how-to-apply-makeup

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#BeautyHacks for Girls Who Hate to Paint Their Nails

As if a strict skincare routine, 10-step makeup application process, hair styling, and general primping don’t keep us busy enough, we’ve also got manicures to keep in mind. Seriously, the to-do list never ends. And, whether it means taking a regular trip to the nail salon or attempting a weekly DIY sesh, all that nail business can take hours. So, it’s no wonder that many of us (yes, even the beauty addicts) aren’t big fans of the process. In an effort to save some time and a headache or two, we came up with a few solves for the ladies who dread getting their nails did.

Nail Polish Hacks

Use a Tinted Top Coat Instead

Not ready to commit to color? Hate the chipping process? Or maybe “coloring within the lines” is a lot harder than it sounds. We’ve been there. Try using a tinted top coat instead — like a lip stain, it gives off just a hint of color, is quick and easy to apply, and lasts a lifetime (er, a week or two).  We love the L’Oréal Paris Infallible Pro-Last Nailcolor custom-tinted top coat on their new double-ended polish!

Make Vaseline Your BFF

If your hand-eye coordination is a bit rocky, use a cotton swap to dab Vaseline around your nail beds before nail polish application. This way, you can simply wipe away any fudge ups without making a mess and starting over!

RELATED: Weird Nail Hacks That Are Actually Genius

DIY a Gel Mani

Since leaving your nails completely bare is not an option, what if you could just resort to doing them less often? Give yourself an at-home gel mani by using essie Gel Setter over any nail polish shade to turn it into rock-hard gel or use the L’Oréal Paris Extraordinaire Gel-Lacque 1-2-3 nail system, so you can go weeks without having to worry!

Try Nail Stickers

The mani gods must have heard our cries for help because they came back with the perfect solution for those of us who are less skilled in the nail polish department. Enter nail stickers. Forget the spills, the mess and shaky hands because it doesn’t get any easier than literally sticking on nail polish. You can choose from one solid color, full on nail art or something a little more bedazzled like these essie Stickers & Stone.

Go for Glitter

No joke, glitter nail polish can seriously survive the apocalypse. You can dab it on quick without worrying about it being neat, and no matter what situations you find yourself in throughout the day, this stuff won’t budge.

If All Else Fails, Bribe Your Friends

Still hate doing your nails? Bribe your beauty-obsessed gal pal to do it for you and just “pay” her with a home-cooked meal, wine and gossip, or brunch — BFFs love brunch.

Source:https://www.makeup.com/nail-polish-application-tips

6 Lip Liners You Need In Your Makeup Stash

If you open your makeup bag, you’ve probably got tons of tubes of lip gloss and lipstick. But what about your lip liner pencil? It’s often forgotten in the race to get ready in the morning, but it’s no less important than your mascara or under eye concealer. After all, it holds the power not only to reshape your lips, but to make your lipstick or gloss last longer—which means a little more time spent in the a.m. and can result in less time touching up later. To unlock the powers of all lip liner pencil can do, we turned to LA-based makeup artist Emily Kate Warren. She gave us a crash course in everything from when to choose what formula to the best way to plump your pout without injections. Read on and revel in her expertise!

How to Use a Lip Liner to:

Maintain Your Lip’s Shape with Lip Liner

You may be good with the current state of your lip shape and just want to emphasize what you have. If so, this is what you do:

Step 1. Moisturize Your Mouth

Apply a light coat of lip balm, such as Kiehl’s Lip Balm #1, allover your mouth.

Step 2. Outline with Pencil

Trace the entire outline of your mouth with a nude lip liner pencil that matches the natural color of your lips. Waterproof Lancôme Le Lipstique Lip Colouring Stick with Brush is available in 25 shades, so you’re sure to find one that works for you. According to Warren, the balm will prevent a sharp edge from forming around the edge of your lips, so you’ll have a more natural effect while still emphasizing the shape of your mouth.

Step 3. Apply Color

Follow with your regular lipstick of choice, like one of the 46 hues of L’Oréal Paris Colour Riche Lipcolour.

Make Your Lips Look Fuller with Lip Liner

We can’t all be Kylie—or maybe we can. Here’s how to plump up your pout by just using makeup.

Step 1. Smudge on An Outline

Hold a lip liner pencil that’s approximately the same shade as your lips (try one of the YSL Beauté Dessin Des Levres Lip Liners) upright. “And almost like the leaf rubbings you did as a child, use the side edge of the pencil tip to rub the line on,” Warren says. “It will pass over the natural roll of your lip edge and make your mouth appear fuller.”

Step 2. Shade Your Lips

Use the same lip liner pencil to fill in the rest of your mouth with color.

Step 3. Add Gloss

Top with your favorite lip gloss. Super creamy Maybelline New York Baby Lips Moisturizing Lip Gloss is made with vitamin E to keep lips extra hydrated.

 Correct Uneven Shapes with Lip Liner

The key here is being subtle. A massive over-line on either top or bottom is going to look massively fake. Also, keep in mind that most people’s lower lip is slightly larger than their upper one. Still, you can easily get lips on more equal footing in just a few steps:

Step 1. Choose a Skin-Matching Shade

Select a lip liner pencil as close as possible to your God-given lip shade. (Urban Decay 24/7 Glide-On Lip Pencils offer a range of options. Like, 50.) Use it to trace slightly outside the lip line in the areas you want to reshape.

Step 2. Coat Lips in Color

Color in your entire mouth with the same lip liner pencil.

Step 3. Make Sure They’re Even

Check your work. “For this, you may want to take a picture in a mirror because you are used to seeing the shape of your face a certain way,” Warren says. “So use your phone to take a selfie, and it will likely flip the image in such a way that you’ll be able to see whether you’ve made your lips even.”

When Do I Need A…

So many lip liners, so many options. So, when – and why – exactly would you use one over another. We’ll explain.

Nude lip liner?

Obviously a neutral lip liner pencil, such as NYX Slide On Lip Pencil in Nude Suede Shoes or Giorgio Armani Beauty Smooth Silk Lip Pencil Precise Lip Contour in 1, makes a good base for a nude lipstick. But it’s also the general go-to for doing any lip fixes, as evidenced above, because it’s meant to match your skin tone and thus disappear into your lips, so your corrections aren’t obvious looking.

Clear lip liner?

Warren suggests using this type of lip liner when you’re wearing a bright lipstick or gloss that might seep into fine lines around the mouth. Simply trace the outline of your mouth with a clear pencil like Maybelline New York Color Sensational Shaping Lip Liner in Clear or YSL Beauté Universal Lip Definer to create an invisible “fence” that will keep color from straying.

Lip liner that matches the color of your lipstick?

If you want a super dramatic effect that puts lips front and center or you’re just really into emphasizing the color of your lipstick, this is the choice to make. Among the 36 hues of NYX Suede Matte Lip Liner, you’ll find blues and oranges, along with the traditional taupes, berries, and reds, making finding the lip liner pencil to compliment your grape gloss a cinch.

Lip liner and nothing else?

According to Warren, if you pick a chubby version of lip liner pencil, like L’Oréal Paris Colour Riche La Lacque Lip Pen, that’s all you need because it functions as both your liner and your lipstick all-in-one. The tip is such that you can still trace an outline, but it’s also thick enough, and contains enough pigment, to easily shade in lips with color.

 Matte lip liner versus a cream lip liner?

“This just depends on a person’s preference,” Warren says. “But I like matte because whatever you put on top will stick better.” Creams are great for lips that are dry, or for those that may want to easily smudge the liner over lips for a stained effect.

Source:https://www.makeup.com/6-best-lip-liners

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Easy Mascara Hacks

Presenting… a video by the M Crowd — the wildly talented group of makeup influencers who create exclusive content just for Makeup.com. Here, Heidi shares mascara hacks for the best lashes of your life.

Mascara is truly the workhorse of any makeup bag — it’s the one thing you can always rely on, and finding the perfect formula is similar to stumbling across a pot of gold at the end of a rainbow or catching a train moments before the doors close. But even the best mascara can be better — or hacked so you get the biggest bang for your buck. Check out the 14 hacks ahead, designed to help your lashes reach their fullest potential.

Hack 1: Bring it Back to Life

Mascara typically has a shelf life of two to three months once opened, but there are those times when you need it to stretch just a little bit longer. Contact solution works in a pinch, breaking up a gunky formula and thinning it out so it will last you a little bit longer. For best results, add a few drops at a time to achieve your preferred consistency.

Hack 2: Fake it Til You Make it

Use a fine tipped liquid liner to draw dashes on dots on your lash line. This will create the appearance of thicker lashes without the help of falsies or fiber mascara.

Hack 3: Turn Up the Heat!

Heat up your lash curler using a blow dryer before curling your lashes. This will give your lashes a better curl and help you achieve maximum volume. When doing this, be sure to check the temperature of the lash curler before using it on your face.

Hack 4: Curl, Baby, Curl

Rather than clamping your lash curler a few times and applying mascara, try this three-step method instead. Start with your lash curler at a 30 degree angle and clamp at the roots for 15 seconds. Repeat this at the middle of your lashes and finally at the end. Do this once or twice until you achieve your desired look.

Hack 5: Prime Your Lashes!

Lash primer is an essential step to getting the longest, fullest lashes possible. Not only will it help your lashes hold their curl, your mascara will apply a lot smoother and last a little longer.

Try: L’Oréal Paris False Lash Superstar Mascara

Hack 6: Ignore the Pricetag!

Rule number one of mascara: you can’t judge a mascara by its price tag. Some of the best mascara formulas can be found at your local drugstore, including the cult fave L’Oréal Paris Lash Paradise Mascara — a formula that is constantly compared to higher end mascara and comes out on top.

Hack 7: Stop Pumping That Wand

It can be tempting to vigorously pump your mascara wand into its tube — let’s be honest, we’re all guilty of it. This actually shortens the lifespan of your mascara by forcing air into the tube and drying it out.

Hack 8: Wipe it Off

Removing the excess product is the best thing you can do for your lashes. This simple step reduces clumping and helps to distribute products evenly on your lashes.

Hack 9: Layering is Key

Start by applying very thin layers of mascara and focus mostly on the ends. Continue to build layers until you achieve desired thickness and length.

Hack 10:

Use your blowdryer on the cold setting and gently dry your lashes in between coats to speed up drying time.

Hack 11: Wiggle!

When applying thin coats of mascara, wiggle your mascara brush as you apply for maximum volume.

Hack 12: Waterproof It

For your bottom lashes, use waterproof mascara with a very thin wand, and apply vertically.

Try:L’Oréal Paris Telescopic Mascara

 Hack 13: Clean it Up

Use a clean spoolie to brush through your lashes once everything is dry. This will eliminate clumps and ensure your lashes are separated.

Hack 14: Q-Tips Fix Everything

Dip your Q-Tip in makeup remover to remove any excess product from your eyelid or underneath your eye. Bonus points if you use a pointed Q-Tip to really get precise.

Source:https://www.makeup.com/mascara-hacks-video

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10 Signs You Are Addicted to Nail Polish

They say the first step to overcoming addiction is admitting you have a problem. But at MDC, we can’t always admit that our obsession with beauty products goes beyond researching for the job (we NEED to try every colored eyeliner on the market to keep our journalistic integrity, duh). So while we have recognized that maybe there are far too many mascaras in our makeup bags, and we’ve looked to our friends to take some lipsticks off of our hands, we haven’t been able to own up to the fact that we actually have an addiction to a certain beauty product that adorns our fingers every Manicure Monday – nail polish. However, in an attempt to turn over a new leaf and be role models for our readers, we’re going to take a stand. We’ll be the voice for all of you ladies who have dropped hundreds of dollars on your nail polish collection. We’ll be the first to say, “Hello, our name is Makeup.com and we’re nail polish addicts.” And guess what? You might be one too. Read on for the 10 signs your nail polish addition has gone too far.

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1. You refer to fabrics and other colors in daily life by the name of a nail polish instead of the actual color. Bikini so Teeny is the name of an Essie polish and should never be the name of your sofa’s upholstery color. Just sayin.

2. Your ideal job would be naming nail polish colors full time.
You have this concept that everything would be right in the world if you could just put your wit to good use eight hours a day and pour out pun-intended lacquer names like poetry.

3. The bottom shelf of your refrigerator is dominated by nail polish instead of food.
Yes, you’ve properly stored your nail polish for long-lasting wear, but you’ve also packed one bathroom cabinet, two shelves in your closet, and anywhere else you could possibly display a nail polish bottle. Left overs are going in the trash instead of in the fridge, because your holographic lacquers trump meat loaf any day of the week.

4. You freak out every time a new nail polish hue or texture is released even though it is the exact same color from another brand you already own.
We know you’re thinking right now, “it’s a different red, I swear!” But is it? Is it really more shimmery or a slightly better red for your skin tone? No, we didn’t think so.

5. At least two nail polish bottles are in your purse at all times.
There may also be a few bottles lurking around our car, although the consistency of the product is beyond questionable.

6. You make friends with people on message boards and websites and take your relationships in the digital realm a bit too far by defriending women because you’ve seen the way they polish their nails, and well, it isn’t pretty.
If only they knew how to revive a manicure, then you two would still be enjoying online scrabble sessions.

7. You spend hours color coding your collection only to realize that you’ve put the pinks next to the greens and need to start again. On round two, you notice that you own three bottles of the exact same color by the same brand. We’re hoping there was a sale or these colors were each gifted to you.

8. Drake’s song Fancy was your anthem for at least the last two years because the lyrics “Nails done, hair done, everything did” might as well have been written about you.
It’s ok honey, blast that song on your stereo – there is no shame in owning that track and maybe even compiling a playlist of songs focused on our pretty little tips.

9. The number of dotting tools and striping brushes you own rivals the amount of shoes and handbags in your closet.


10. After washing your hands you immediately apply top coat, because a girl has to maintain her shine!
And why not make sure chipped nails aren’t in your near future – chipped polish on a Friday night is comparable to watching your favorite TV character get killed off. Everyone better stay out of your way because there will be tears or there will be drama.

Are you a nail polish addict?
Tell us which sign speaks most to you in the comments below. Don’t worry, we won’t judge.

Source:https://www.makeup.com/nail-polish-addiction

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